I’ve just watched a very unpleasant video. The 10:10 campaign created the video to draw attention to their campaign, it is called “No Pressure”, I’m not going to put it on here but it is easily available on YouTube if you want to watch it.
The basic premise is that you should sign up to the 10:10 campaign or be blown up. The first scene sees two school children being blown up by their climate change campaigning teacher and showering their shocked classmates in blood. Nice.
We’ve all said and done things which we regret later and the campaign have taken the video down from their site and apologised for any offence caused, which I think is the right thing to do. What troubles me is how it ever came to be shown in the first place.
According to their website there were 50 film-makers, 40 actors, Richard Curtis as the writer and, I assume, a number of people at the campaign itself involved in the making of the video. Didn’t any of them point out that at best the video was in shockingly poor taste and at worst it was going to reinforce the idea that the climate change lobby are deeply intolerant of any disagreement. Or both.
A bigger own goal than the Miliband brothers “Back to the 1980s” poster? Discuss.